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When MADlab (formerly Langstaff Marketing) started in 1999, there was no such thing as Facebook, Twitter, or YouTube, much less an iPad or iPhone. Pinterest, Instagram and mobile- ready websites were not even on the horizon. No one “Googled”. In fact, most companies didn't even have websites.
For almost 20 years, MADlab has delivered strategies, tactics and high-energy materials to our clients. We have produced hundreds of websites, television commercials, print campaigns and special events. And in more recent years, we have created just as many social media campaigns.
There is no exact formula for the "perfect" marketing campaign. With the components evolving by the hour, marketing campaigns are experiments that must adapt and change to produce results. As strategic mixologists we understand the important mix of a drop of social media for some, and a splash of traditional media for others.
Strap on your goggles, and grab a lab coat...the ride begins now.
Deidra is the taskmaster, strategist and the Energizer bunny® of MADlab Marketing. Throughout her career, she has served a diverse clientele, managed multi-million-dollar budgets and successfully handled a myriad of projects. She prides herself on providing clients with an unsurpassed customer service experience.
After graduating from the University of North Carolina with a degree in radio, television and motion pictures, Deidra began her career in New York City as a junior media planner and buyer for DMB&B International. Later she moved to Atlanta and worked as a senior account executive at The Joey Reiman Agency and Fitzgerald & Company. She stayed in Atlanta and went on to be the marketing director for Lenox Square mall; corporate marketing director for Pike Family Nurseries; and a creative development manager for the USA/Fountain Division of The Coca-Cola Company.
In 1999, Deidra moved “back home” to Albany and started her consulting business, Langstaff Marketing. Langstaff Marketing evolved into MADlab Marketing in 2014, when Deidra partnered with former Langstaff Account Executive Mary Beth Hobby to launch the new brand.
Deidra is a member of the Dougherty County Rotary Club and a sustainer of the Junior League of Albany. She has served on many local boards including of The Albany Area Chamber of Commerce; The Flint RiverQuarium; Keep Albany/Dougherty Beautiful and Girls, Inc. One of Georgia Trend magazine’s “40 under 40,” Deidra is a graduate of Leadership Georgia and a former member of their Board of Trustees. She loves traveling with her crazy family, she is a huge fan of Now-Or-Laters® and is the first in line for popcorn at the movie theatre.
She is the quick wit with a whole lot of grit at MADlab. Mary Beth is the creative engine at MADlab Marketing. Offering clients a different perspective on traditional advertising, her skill set centers on creative development of websites, print and digital advertising campaigns, magazines and writing.
Originally from Ashburn, MB has a strong appreciation for agriculture and youth development programs having been raised on a farm and a product of Georgia 4-H. She is a graduate of the University of Georgia (GO DAWGS!) with degrees in Journalism-Broadcast News and Political Science.
Her career began in Columbus where she worked as a television News Producer. Later she moved to Albany and was an Account Executive for Langstaff Marketing before spending nearly eight years as the VP of Marketing for HeritageBank of the South. In 2014, she partnered with Deidra to launch MADlab.
MB has served as a director for many organizations including Leadership Georgia, the Albany Chamber of Commerce, Leadership Albany and Georgia 4-H. She is addicted to tennis, photography, anything citrus flavored, Garden & Gun Magazine and her dog Lulu.
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