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Sometimes it’s in the office. Sometimes it’s over chips and salsa. Either way, our best ideas come when we put our heads together.

We’re not joking when we say we’ve created a project from start to finish at the Mexican restaurant down the street. Something about never-ending baskets of tortilla chips and large beverages gets the juices flowing. But, even if it’s just in the office or your conference room, we can’t stress enough the importance of brainstorming. Gathering the team to build solutions to problems, improve on small thoughts, literally draw out the plan, and dream up the most game-changing ad campaign ever. Brainstorming is where the magic happens.