Deidra is the taskmaster, strategist and the Energizer bunny® of MADlab Marketing. Throughout her career, she has served a diverse clientele, managed multi-million-dollar budgets and successfully handled a myriad of projects. She prides herself on providing clients with an unsurpassed customer service experience.
After graduating from the University of North Carolina with a degree in radio, television and motion pictures, Deidra began her career in New York City as a junior media planner and buyer for DMB&B International. Later she moved to Atlanta and worked as a senior account executive at The Joey Reiman Agency and Fitzgerald & Company. She stayed in Atlanta and went on to be the marketing director for Lenox Square mall; corporate marketing director for Pike Family Nurseries; and a creative development manager for the USA/Fountain Division of The Coca-Cola Company.
In 1999, Deidra moved “back home” to Albany and started her consulting business, Langstaff Marketing. Langstaff Marketing evolved into MADlab Marketing in 2014, when Deidra partnered with former Langstaff Account Executive Mary Beth Hobby to launch the new brand.
Deidra is a member of the Dougherty County Rotary Club and a sustainer of the Junior League of Albany. She has served on many local boards including of The Albany Area Chamber of Commerce; The Flint RiverQuarium; Keep Albany/Dougherty Beautiful and Girls, Inc. One of Georgia Trend magazine’s “40 under 40,” Deidra is a graduate of Leadership Georgia and a former member of their Board of Trustees. She loves traveling with her crazy family, she is a huge fan of Now-Or-Laters® and is the first in line for popcorn at the movie theatre.