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4 Ways Marketers Can Train Their Brains to Stay Relevant

Remember that teacher who used curveball questions to throw you off your testing game and made you question yourself, the world, and life in general? Yeah, that's how the marketing industry is for marketers. It's a big curveball question. Problems come out of nowhere and can change directions in a heartbeat.  You think you have all the answers, and then BAM, new information or a challenging business problem arises and you have to figure out how to handle it as quickly and creatively as possible. That's why, in this industry, it's always important to stay on top of your game. Your brain game that is. Here are 4 ways Marketers (and anyone) can train their brains to stay relevant:


Mad Men? More like MAD Women.

5-ish questions answered about being a successful woman in the business world.

If you’ve ever watched Mad Men, you might have gained a little insight into understanding just how far women have come in the business world, especially in the field of marketing. We no longer are expected to fetch coffee or sit quietly in meetings and take notes. Instead, we are leading meetings where our insights and opinions matter. Oh, and we get our own coffee and take our own notes too, because yes, we are excellent multi-taskers.

So, how is this relevant? Well, I’m glad you asked. Today, is National Business Women’s Day. The day was first supported by the American Business Women’s Association in 1982 and later recognized by Congress in 1983 to celebrate the accomplishments of women in the workforce. To celebrate this day, I sat down with MADlab’s owners, Deidra Langstaff and Mary Beth Hobby, to answer 5-ish questions about being successful women in the business world.